Practical Web Analytics for User Experience 1st Edition

Practical Web Analytics for User Experience How Analytics Can Help You Understand Your UsersPractical Web Analytics ...

Posted by northpark · on 2018-09-17

Practical.Web.Analytics.for.User.Experience.1st.Edition


Practical Web Analytics for User Experience How Analytics Can Help You Understand Your Users

Practical Web Analytics for User Experienceteaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you’ll find a quantitative approach for measuring a website’s effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.
 


Edition: 1st Edition
ISBN: 978-0-12-404619-1
Posted on: 6/23/2016
Format: Pdf
Page Count: 251 Pages
Author: Michael Beasley,: --------------------

链接: https://www.lanzous.com/i1w9kwj 文件大小:15.5 M